Tim BerryContent Owner, University of Oregon
IITE InstituteCoaching & Mentorship
This course is designed to take students through the process of creating a business plan, as the first step in starting a business. The course includes business a planning software and three business planning books as additional resources.
The Start, Run & Grow Your Business curriculum is based on a popular, long-running course taught by business planning expert Tim Berry at the University of Oregon’s Lundquist College of Business.
Session 1: Introduction
The first session of the course provides an overview of entrepreneurship and the basics of starting a business. The key elements that will be addressed in the course are defined:
- What is an entrepreneur?
- What needs is your business going to fill?
- What do YOU bring to the equation?
- What does your business plan look like?
- How are you going to make it all happen?
Session 2: Concept Kick Start
So you’re thinking about starting your own business — what’s the first step? This session covers that first step, taking the idea that has been forming in your head (concept) and seeing if you can turn it into a business reality.
Session 3: Business Basics
How do you choose and own your business name, what structure is your business going to have, and what are the tax implications? The different types of startups and the legalities involved are discussed in this session.
Session 4: Market Analysis
Defining your target markets and what value you are going to be offering to your customers is an important part of the planning process. This session covers the ways to gather and measure data about your market.
Session 5: Marketing Strategy
Once you’ve defined your market, you need a plan to reach them. The difference between marketing and sales is discussed, as is planning a marketing strategy that best reaches your target market.
Session 6: Basic Numbers, Part 1
This class gives an overview of the basic financial numbers and creates a Start-up table for a hypothetical business.
Session 7: Basic Numbers, Part 2
In this session, all the numbers in the business plan are pulled together. In hands-on exercises, the class will forecast sales and estimate starting costs, as well as cover other plan projections.
Session 8: Getting Financed
This class will tackle the different types of financing available to help start a business, and what kinds of financing work for what kinds of startups.
Session 9: Building a Team
Putting together your team, and planning for future hiring, is covered in this session. Also discussed is a review of the legal implications of the employer-employee relationship.
Session 10: The Web
The Internet has become an essential small-business marketing tool. This session gives an overview of building a website and driving traffic to it with web searches, social media, and other tools.
Session 11: Cash and Taxes
This session has two pieces — the first is about standard record keeping processes and programs, the second is specifically focused on the importance of cash flow in a healthy business.
Session 12: Plans and Pitches
The topic of the final session is the difference between a business ‘pitch’ and a business ‘plan’ and the advantages of both. It includes things to consider when presenting your business idea to potential investors, and how to determine the amount of investment you actually need.