Browse full set of videos, academic and business books, articles, journals, blogs, cases, exercises, and more.

Remember all the resources here are inspired by the University of Virginia’s Darden Business School.

IITE Institute

1. Tools


Balsamiq is a rapid wireframing platform that enables you to quickly put together low-fidelity mockups, collaborate, control versions, and run user-tests.

Ethnographic interviews

Cassette is a digital logbook to help you record, transcribe, and bookmark key moments in user interviews. Use Cassette on your mobile device for real-time speech-to-text transcription.

Collaboration & Journey Mapping

Trello is a straightforward project management and collaboration platform. You can organize your projects into boards and post “cards” to keep all project contributions organized. Trello is a visual system that is instantly recognizable and can be deployed immediately. Also, great for facilitating in-person or even remote brainstorming sessions!


Confluence is a powerful all-in-one collaboration platform. You can create and store all of your project documentation as a team, collaborate by providing feedback and leading group discussions, and keep track of iterations all in one place.

Prototyping & Collaboration

Marvel offers a flexible system for rapidly creating interactive prototypes. The drag-and-drop features make it easy to move from static design to mimicking real-time interactivity. You can also deploy your prototype to a variety of devices with native functionality. In addition to creating rapid prototypes with Marvel, you can also collaborate with team members, stakeholders, and users to add comments and annotations directly to your interactive prototype.

Journey Mapping

Built as an extension of the Business Model Canvas, Canvanizer is a simple to use mapping software that can be used for many different areas of your project including the customer journey.


Similar to Balsamiq, Mockingbird is stripped down to the bare essentials for creating quick mockups in the browser. If your aim is to create a quick visual representation of your idea with a minimalist approach to adding elements, Mockingbird may be for you.

Ethnographic interviews

Alex Cowan has developed an integrated online system for applying today’s best practices in Design Thinking, Lean, Agile, and UX. He offers several templates (like the Personas Template) all free and all integrated seamlessly into the Venture Design Process.


Pendo combines powerful analytics, in-application user feedback, and contextual guidance to help you record user behavior (and preference) within an application. Use Pendo to capture the user experience during your Learning Launch and future iterations in the live environment.


HubSpot’s MakeMyPersona is a unique online persona generator. The tool asks you a succession of key questions about your persona (kind of like survey) and the output is an editable Word Document you can continue to customize for your persona(s).

Ethnographic interviews

A big part of creating actionable personas is creating actionable data during interviews. Ideally, you’ll conduct interviews in person, but when it’s necessary to collect information remotely, Typeform is an elegant alternative. More dynamic than a standard online survey, Typeform flows like a live Q&A session.

2. Videos

Introduction to Design Thinking
Better By Design – 2013 CEO Summit
Business Model Innovation
Alex Cowan: Teaching Software Design and Development
Design Thinking – Hargraves Institute